Jewellery Junction

Shweta’s Classic Yet Modern Aphrodite Collection

One’s passion determines one’s career and goal. This adage truly sums up jewellery designer Shweta Prabhakar. Though Shweta started off her career in styling, she switched over to jewellery designing about a couple of years ago to make a mark for herself.

Shweta launched ‘Aphrodite’, a unique brand of jewelleries. Like her flamboyant personality, it is intricate yet striking and bold yet feminine.

Her signature style incorporates majestic tigers, snakes, insects, floral motifs and Egyptian heads, encrusted with the finest diamonds and gemstones.

Shweta has designed jewelleries for some of the top ‘Page 3’ and India’s foremost families.

Crowned Delhi’s one of the most renowned jewellery designers, Shweta insists that every single design should be a masterpiece.

In her own words, “Well the idea behind our designs is to be timeless! Our pieces are a perfect blend of classic essentials and modern details. Everything is meticulously hand crafted by our karigars all from different places and talents.”

Aphrodite’s clientele include women from 16 to 60! “So, if you’re looking for something that is a classic and a little funky at the same time, ‘Aphrodite’ is where you’ll find it!” says a beaming Shweta.

How would you describe your style?

My personal style is classic and feminine. I love the pastel shades, lacy fabrics teamed with great statement jewellery and a great smelling perfume.

When did you start designing jewellery for yourself?

Statement Jewellery has always been my first love. I’ve had my career in styling but, as fate would pleasantly have it, I got into making jewellery about two years ago.

Latest Jewellery Trends in 2018?

Pearls in summer and polki during winter are always a hit. I usually curate my designs around polki and pearls. They’re timeless!

Wardrobe Essentials

Bag – Gucci

I’m in love with their styling and they’re so practical. I carry my entire paraphernalia in my bag.

Sunglasses – Prada! Always!

Lipstick – Russian Red by MAC

It’s as red and bold as it can get.

Watch – Bvlgari

It’s the classiest piece I own.

Foundation – Kat Von D

Lock it foundation by KVD gives absolute coverage and great shine.

Quick Takes

Recent Purchases – Chanel Bag

Most prized possession – My Bvlgari watch holds a very special place in my heart. It was my first gift from my husband.

Favourite perfume – Idylle by Givenchy

Inspiration – Gal Gadot. She’s perfect!

Favourite travel destination – Florence

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Our 100% Diamond Buyback Policy Makes Us Unique

Almost a decade ago, Huke Goyal started his diamond jewellery brand and named it “Jia Diamonds.” Back then, he
had no idea that it would become a huge success in the market.

Now in 2018, Jia Diamonds has a proud clientele list including celebrities like Sanjay Dutt, Zareen Khan , Mona
Singh, Kajal Aggarwal and Kapil Sharma, who have made purchases here!

To add to the string of achievements, Jia owners have won noted awards including “Entrepreneur of the Year” (awarded by Huma Qureshi) and “Excellence in Jewellery Award” (awarded by Chitrangada Singh) during prestigious award ceremonies.

Here is our conversation with the Jia Diamond owner, Huke Goyal:

You studied diamond grading and gemology , how important was it to get academic & professional training?

I have done one course in diamond grading from Surat and another from Gemological Institute of America. I am trained in Gemology as well.

What inspired you to start Jia Diamonds?

I always wanted to deal with the most expensive thing in the world and what is better than solitaires and diamonds? We have a 100% buyback policy and that’s what makes Jia diamonds different from other diamond brands.

Which designs are currently trending in the Indian market?

If we talk about Gold jewellery, then ethnic designs are really popular among Diamond lovers. Also, Rose Gold with
fancy shape Diamonds is trending in the fashion jewellery market.

Has GST affected business of diamonds in any way?

When GST was introduced we thought it would adversely affect our business, but to our surprise it has boosted our sales. Thanks to our Prime Minister, Narendra Modiji, we are doing better than before.

Where do you see yourself in 10 years?

When I started my jewellery business 10 years ago in Chandigarh, nobody knew me. Now, the whole region does. In
the next 10 years, I want to be recognized by the whole world by selling high quality and excellent diamonds. I want to open my business outlets in every country.

What does success mean to you?

Success, according to me, is achieved when your family is happy with you and you are giving time to your business as well.

What advice would you give to the budding entrepreneurs in the diamond jewellery business?

Firstly, there is a lot of competition in the market, so work with low margin and sell best quality diamonds. There is no need to become too greedy and to expect to earn immediately with huge margins.

Enlighten us about your collection ‘Swarna’.

With Swarna, we are bringing to our customers ethnic jewellery & sprankle stones jewellery, which are trending right now.

What do you like to do in your free time?

I like to go on long drives with family and friends, playing Golf and swim.

If not a businessman, what career would you have chosen?

If not a businessman, I would have become a doctor. Through that, I would have been helping and serving people in need.

How much importance does customer satisfaction hold for you?

Customer satisfaction is extremely significant to us! In fact, it’s the most important. We give 100% buy back policy. Usually other sellers do not buy their jewellery back or exchange it before 12 noon, but at our outlet there is no such system.

Is your 100% money back policy a success?

There is no other diamond jeweller who gives 100% money back for diamonds and we are proud to be the only one. When I started my business, my friends, who are also jewellers, used to scare me that this policy will never work out. But somehow, I turned this negative point into a positive idea. People think twice before buying diamond jewellery and we completely removed such doubts from our customers’ mind.

How do you keep yourself updated with new trends in jewelry?

I have links with many manufacturers and designers, and we regularly consult them for new designs in the market.

Who is your biggest competitor?

Personally, I do not think I have any competitor because of our unique policy. Our designs are unique from other jewelers . We have low making charges than other jewellers so this makes my brand different from others.

Tell us about JIA promotional activities.

We do Celebrities visit at our store in chandigarh to lauch new collections . we also do Magazine advertisements / social media promotions / fashion show / Jewellery exhibitions . We launched our calender last year by bollywood actress kainaatarora. we also do social activities.

What about your wholesale venture?

I started my jewellery business with wholesale only. We supply gold and diamonds jewellery to big shots of India.

Tell us about your future plans?

My aim is to expand my brand, for that I shall soon open a franchise.

Jia diamonds sco 155 ff sector 37c Chandigarh .
Www.jiadiamonds.com 9216206042.
Toll free 18001371042

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